EVENT AGENDA

7:30-8:00 Registration - Open Networking

8:00 AM - 8:45 AM

Opening Remarks & Keynote

Google My Business: Get your Business found Online
9:00 AM - 9:45 AM

Session One

Main Venue

Facebook LIVE! How to Livestream to Engage with Your Customers & Increase Business


Vanessa Cabrera
Vanessa-Cabrera.com
(I/A)

Breakout Room A

How to increase your visibility using YouTube



Edie Clarke
Video & YouTube Strategist, Virtually In Sync
(I)

Breakout Room B

10 Biggest Mistakes with Google AdWords Campaigns

Eli Litscher
President, Chief Digital Strategist, The Loop Marketing
(I/A)
10:00 AM - 10:45 AM

Session Two

Main Venue

Mastering Email Marketing



Cathy Cain-Blank
President, CCM Marketing & Communications
(B/I/A)

Breakout Room A

Email Autopsy: Why your Emails DIE!



Virginia Weiskopf
CEO, Weiskopf Consulting
(B/I/A)

Breakout Room B

Using Instagram to Create A Strong Brand



Deanna Fusillo
Founder, Sassy Girl Media
(B/I)
11:00 AM - 11:45 AM

Session Three

Main Venue

10 Biggest Mistakes with Google AdWords Campaigns

Eli Litscher
President, Chief Digital Strategist, The Loop Marketing
(I/A)

Breakout Room A

Digital Marketing Strategy: Get Prepared for Takeoff




Norbert Barszczewski
CEO, JP NetQuest, Inc.
(B/I/A)

Breakout Room B

Successful Email Marketing Strategies - How to Email Market with a Purpose




Steve Robinson
(B/I)
12:00 - 1:00 PM

Lunch/Networking/Panel

Sponsored by Constant Contact

Moderated by Jenna Shaffer of Constant Contact

Email Experts:
Cathy Cain-Blank, Vanessa Cabrerra, Steve Robinson, and Virginia Weiskopf

1:15 PM - 2:00 PM

Session Four

Main Venue

How to increase your visibility using YouTube

Edie Clarke
Video & YouTube Strategist, Virtually In Sync
(I)

Breakout Room A

Email Automation Made Easy


Vanessa Cabrera
Vanessa-Cabrera.com
(I/A)

Breakout Room B

Small Business Panel: Hear a Brief Presentation & Ask the Experts


SCORE, SBDC, SBA
(B/I)
2:15 PM - 3:00 PM

Session Five

Main Venue

Using Instagram to Create A Strong Brand


Deanna Fusillo
Founder, Sassy Girl Media
(B/I)

Breakout Room A

Digital Marketing Strategy: Get Prepared for Takeoff


Norbert Barszczewski
CEO, JP NetQuest, Inc.
(B/I/A)

Breakout Room B

Mastering Email Marketing


Cathy Cain-Blank
President, CCM Marketing & Communications
(B/I/A)
3:15 PM - 4:00 PM

Create Your Digital Marketing Plan Workshop

Presented by Weiskopf Consulting

Create a complete digital marketing plan. Use your workbook (provided) to set your goals, define your brand, choose your platforms, and pull your digital marketing together.

4:00 PM - 5:00 PM

Open Networking/One-on-Ones

Open Networking/One-on-Ones

B =Beginner, I = Intermediate, A= Advanced

*Speakers and Sessions Subject to Change*

EVENT INFORMATION

SESSION KEY TYPES
Below each speakers description, you will see codes letting you know the level of knowledge shared at this session. This will help you choose your events.
B =Beginner, I = Intermediate, A= Advanced

Digital Consent Form-Express Check-In

Once a participant is signed up, they need to electronically sign a Video and Photographic Release form for C.O.D. By doing so, participants can receive Express Check-In at the event, which means they do not have to stand in line at check-in, just pick up their name tag & packets.

ONE-ON-ONES

Speakers will have a sign up sheet at their table (available during the event) for you to schedule an instant appointment with them during this time or schedule time in the future. We respect your valuable time as a small business owner and want to make sure you get a chance to talk with the business of your choice. You will also have contact me cards in your packet to leave with any of the Speakers or Sponsors.

SCORE MENTORING

SCORE will have signup sheets, at their table, where you can make an appointment to schedule a FREE Confidential mentoring session to help your business grow.

PHOTOGRAPHER
We will have an onsite photographer taking FREE headshots during the day. Once you have registered, stop by his booth.

FACEBOOK PRIVATE GROUP PAGE

We will be communicating with the attendees before, during and after the event. When you sign up, you will receive a link to join the private Facebook group. You will receive new information about the day if anything changes. Take full advantage of the Private Facebook Group. Ask questions, post pictures, videos. Have some fun in there. After all, social media is supposed to be fun. As a reminder, please do not post links to promote your business. This can be done offline or by private messaging anyone in the group.

CANCELLATION POLICY

If you let us know 10 days (Feb. 18, 2018) before the event that you cannot attend then you will receive a full refund. If you do not attend the event and do not let us know 10 days prior (Feb. 18, 2018) to the event then you will not receive a refund. If the venue cancels for inclement weather, then you will receive a refund.

PURCHASE YOUR TICKET

What are you waiting for? Be educated on digital marketing trends, best practices and hands-on techniques in sessions designed to insure you excel in the quickly evolving digital space.

$175 USD

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